We like to call our style Modern Folk — a celebration of sewing traditions, heritage textiles, and the art of dressing with meaning. At Spirit Dress, we draw inspiration from around the globe, honoring bold floral embroidery traditions from Central America to Eastern Europe. Think of it as a modern twist on the smocking of the Deep South (once reserved for children) and the delicate ruffles of French peasant dress. Our pieces nod to the classic bishop silhouette, reimagined through a distinctly Southern lens — where dressing up is both a ritual and a joy.

We work exclusively in 100% cotton, favoring heirloom textiles like gingham, seersucker, and ticking stripe. These are the fabrics of everyday American history — humble, hardy, and timeless. But we don’t stop at nostalgia. At Spirit Dress, we stitch in a modern spirit: playful, polished, and just a little bit rebellious. Looking for a deep V-cut? We’ve got you covered. Or rather… not so covered. Wink.

And yes — around here, we do dress up for college football. In the South, game day is a runway, and our girls show up in school colors, full skirts, ruffled collars, and cowboy boots. Hoodies and T-shirts? Bless your heart. Dressing to the nines isn’t optional — it’s tradition.

But don’t think we stop there. Spirit Dress is no longer just a gameday brand. We offer year-round seasonal collections and specialty pieces for all your favorite American holidays — from Valentine’s Day to Easter, St. Patrick’s Day to the Fourth of July, and yes ma’am, Christmas too. Whether you're tailgating, toasting, or trimming the tree, Spirit Dress has you looking festive and fabulous every step of the way.